R help - Mar 2010 - Using discrete choice data to estimate marginal willingness to pay (MWTP)

Hello Everyone,
 
Can anyone show me how to use discrete choice data to estimate marginal
willingness to pay? I've searched for simple information or code on how to
do this but haven't found much.
 
The closest I've come is a paper titled "Introduction to Choice
Experiments using R." The paper seems to have what I want but is not
readily available and is written in Japanese.
 
Thanks,
 
Paul
 


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