wine users - Oct 2010 - how to install dragon naturally speaking 10 preferred

i guess i've got kind of a problem.
i' ve got the Dragon naturally speaking 10 preferred version and tried to
install it. i already know that i should change the permission condition but
when i open the iso file it seems to be imposible. it's just telling me
"could not be determined". if i just try to run the exe file with wine
it stops immediatly. i acctually have no idea what i can do to run the programm.

by the way i'm using ubuntu.
thanks for answers