R help - Sep 2010 - Help with HB analysis in R for a conjoint study Data

Dear Group
I was referring to a conjoint analysis scenario using R  from the paper 
referred below:
Agricultural Information Research 17(2),2008,86-94
available online at  www.jstage.jst.go.jp/
This paper describes the data modelling of a conjoint study design based 
on conditional logit procedure.
I understand that Heirarchical Bayes is asymptotically equivalent to 
Conditionallogit. However it would be of interest if somebody is willing 
to share the script to fit this data using HB in R (I understand that 
"bayesm" package supports HB , but I am not able to figure out exactly
how
to model this example data and interpret it).
Thanks in Advance.
Regards
Vijayan Padmanabhan


"What is expressed without proof can be denied without proof" -
Euclide.


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