samba - May 2004 - Join Pervasive and DM Review for a Web Seminar

Pervasive Software and DM Review Present

Integrating Customer Data - The Lifeblood of CRM
An Online Seminar Featuring Ted Friedman of Gartner, Inc. with Special Guest
Adam Gross, Salesforce.com
 
Date: June 8, 2004 
Time: 2:00 p.m. - 3:00 p.m. ET
11:00 a.m. - 12:00 p.m. PT 

Key to success of any business initiative such as CRM is tackling the cost
drivers around customer data integration. Compounding this challenge is the need
to gather and integrate customer data from widely disparate sources, across
multiple platforms and environments, and between both new and legacy systems-all
on either a batch, regularly scheduled or on a real-time, event driven basis.

These difficult integration challenges often require extensive custom coding and
over the course of time consume an increasing amount of development time and
costs in proportion to the complexity of task. Instead of getting more out of
costly development resources by committing them to revenue producing projects,
custom software integration bleeds those resources for little or no additional
value.

Today, companies require an approach that allows the integration and exchange of
customer data with other business systems without the need for time consuming
and costly code.

Speeding Time to Value on CRM 

Please join featured speaker, Ted Friedman of Gartner, Inc. with guest speaker,
Adam Gross of Salesforce.com and Mike Hoskins of Pervasive Software to learn:

- Why customer data integration is the critical building block of CRM and the
key to unlocking customer value
- What are the hidden costs within CRM - data acquisition and customer data
integration issues and what you should do to control these costs
- What are the capabilities necessary for end users and IT organizations to meet
their CRM customization, integration and extension challenges in record time and
with record success

Register Now at http://www.dmreview.com/eletters/clickReg.cfm?URLID=3910

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