samba - Mar 2004 - Web Seminar Invitation: High-Octane Data for CRM

D&B and DM Review present
B2B CRM in Overdrive: The Revenue Impact of Optimal Data

Date: 	Tuesday, March 23, 2004
Time:	2:00 p.m. - 3:00 p.m. ET
11:00 a.m. - 12:00 a.m. PT

Get your CRM system in overdrive by adding "high-octane data." CRM is
completely dependent on the quality of information contained within. Yet,
according to industry experts, poor data quality is the number one cause of CRM
failure. Don't fall into the trap.
Join Gartner, BearingPoint and D&B Tuesday March 23, 2004 at 2pm EST / 11am
PST and you'll learn:

- working definition of data quality 
- The opportunity costs and impact of poor data quality
- Relationship of data quality and success of CRM 
- Challenges of defining and recognizing B2B customers 
- Role of data quality in CRM systems integration 
- Holistic data quality methodology 
- Practical solutions you can apply to improve data quality, now

Leave this event with a focused strategy and a structured methodology and how
they work together to improve the quality of customer data. Within 60 minutes
you'll have simple, proven data quality solutions for B2B CRM that increase
revenue and lower costs.

Speakers: 
- Ted Freidman, Principal Analyst, Gartner
- Bill Baver, Senior Manager, BearingPoint
- Jay Daley, AVP - Enterprise CRM Alliances, D&B

To register visit:
http://www.dmreview.com/eletters/clickReg.cfm?URLID=3720

To unsubscribe send a blank e-mail to WebSeminar@DMReview.com