Hello,
in marketing-science field i do some
clusteranalysis and get the experience that
the scale cause the results dramatic!
What recommendation can somebody give me, when i use
nominal-variables(recode to 0/1 variables) with
6 point ordinal-variables.
Is it better toDo a z-transformation with the ordinal variables
, or should i recode this values in 0/1 binaries, too!
P.S.
Which is a good cluster fkt.
in R ?
Thanks for Advance
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