Please provide the the Appdb link to the application in question and details of what it should be.
The app is DVD Profiler (http://appdb.winehq.org/objectManager.php?sClass=application&iId=1975). The old company is Intervocative (http://legacy.intervocative.com/), and the new one Invelos. (http://www.invelos.com/) I take it from that response that there is no easy way to add new companies?