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euros
2017 Oct 03
1
Multiple test of proportion in r
...e of these members were already touched in the short past by another campaign.
So I have the following dataset, where:
-mixpre3M= is a flag variable telling us if the customer had already purchased somethign in the past
bono recibido: is the kind of coupon recived by the customer. The type "3euros" is the coupon identifying the customers already touched in the past by a campaign. the type "benchmark" identify the customer who haven't received any coupon (control group)
tran_during: is the N of redeemers or purchasers
enviados: is the number of people included in each group...