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This is a very basic question, so please bear with me. I've been learning about AB Testing, which is largely used in internet marketing to examine the effectiveness of certain aspects of ads, websites, etc. Here's a couple links to people who want to know more about AB Testing: http://visualwebsiteoptimizer.com/split-testing-blog/what-you-really-need-to-know-about-mathematics-of-ab-split-testing/ http://20bits.com/articles/statistical-analysis-and-ab-testing/ http://elem.com/~btilly/effective-ab-testing/ Let's say that I have a website that registers users for a forum. I want to know if Headlin...