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pco_usernotes
2011 Jul 15
2
scaling advice
Hi,
I have a consultants nightmare -- I was given a project that another
consultant did and I was told to do the same calculations, but there's
no documentation on what he did. Basically, I have yes/no answers to
survey questions about the effectiveness of product attributes by
brands. There are 44 attributes and 13 brands. The other guy scaled
the proportion of respondents who said