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lifefitime
2012 Jun 06
1
Data scientist // Berlin-based startup using probabilistic models in ecommerce
*Fluidshopping is a Berlin-based startup working on a customer analytics
tool for online retailers.
Customer Lifefitime Value (CLV) is the mythical 'magic number', the amount
of money a particular customer will ever bring in. Knowing your CLV makes
it trivial to:
- optimize marketing spend for different inbound channels.
- identify your highest value customers,
- identify those in danger of never coming bac...