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firmographic
2012 Apr 12
0
Job Opening: Strategy & Analytics Lead Consultant for Google
...? Perform ad hoc and recurring analysis and reporting of customer data to monitor key performance indicators and trends.
? Develop ad hoc advanced analysis of customer data to support hypotheses for opportunities in customer value management, e.g., acquisition, retention, attrition, and demographic/firmographic and behavioral profiles: includes customer segmentation and advanced modeling.
? Conduct experimental design in order to test & learn the best marketing tactics.
? Participate in building, maintaining, and improving reporting/data processes, including new campaign management, customer databa...