search for: _sales_

...in most environments, and particularly in asterisk work. Certifications have been used by manufacturers for years, but mostly from a marketing and sales perspective. In other words, its another source of revenue for the _company_ (primarily) and establishes some level of bragging rights for their _sales_ people when trying to convince a customer to buy their stuff. It's really a very small piece of market differentiation and nothing more. (Don't get me wrong, there are a few very well respected certifications and those have some meaning behind them. But, they only have value when a fairly...