[1]www.healthclubrev.com
HEALTH CLUB MARKETING TIP OF THE MONTH:
ATTENTION, INTEREST, DESIRE AND ACTION (AIDA)
ATTENTION: This is best accomplished with an offer the consumer has
never seen before.
INTEREST: Focus on the emotional hook in your health club marketing
campaign that will create interest and make the consumer want to buy
your health club products and your health club services.
DESIRE: Consumers buy health club products and health club services for
emotional reasons not logical reasons.
ACTION: Make sure your health club marketing has a definitive call to
action as to why the consumer must take action today.
Click on the link below to learn about MMC?'s CASH promotion and how we
have raised $250,000 in immediate cash and added more than 500 new
members, in just 45 days for numerous Health Clubs.
[2]http://www.healthclubrev.com/CASH_PROMOTION.html
MMC?'s site has free videos on how to increase revenue (immediate cash,
monthly receivables and member retention), capture the difficult to
reach market, engage the de-conditioned and the health and fitness
conscience prospect, increase revenue in your profit centers e.g.
pro-shop, food and beverage, guest fees, personal training and so much
more, absolutely free.
"I would like to express my appreciation to MMC and all the staff. As a
Health Club owner for twenty years, and operating one of the largest
Gold's Gym, I did have some initial reservations regarding your Company
and the amount of revenue that you indicated were possible with your
promotion. I am happy to say that the promotion was a great success and
also that the revenues you predicted were very accurate. We were able
to add an additional 1200 plus members in a short time. Impact upon the
current members was very minimal."
Gold's Gym and Racquet club
Randy Musloki
Owner
"The MMC program not only assisted with putting cash in hand but also
afforded our staff new insight into sales and membership techniques
that will be useful well past the end of the program."
Yorktown Racquet, Fitness and Sport Complex
Joseph D. Glitz
Owner/President
Dear Chuck,
We have seven hundred (700) new members, money in the bank and a staff
that can't wait until the next promotion. I just wanted to take a
moment to personally thank you and let you know just how satisfied we
were with MMC and you.
North Shore Athletic Club
JoAnn C. Ribaudo
Owner
Dear Chuck,
I wanted to write you and let you know how satisfied we were with you
and Mulligan Marketing. What great couple of months it has been at the
club.
Now only did your company deliver a "turn-key" promotion, the
entire
campaign was run with little or no effort on my part, which allowed me
to concentrate on my day to day business of running the club.
The promotion raised almost $400,000, nearly twice what we projected.
In addition, not only did your on-site training have an immediate
impact on my sales staff, the techniques you taught them and the
materials that you distributed will benefit them for the long term.
Your professionalism and enthusiasm throughout the campaign has truly
made it a pleasurable experience. It is refreshing to work with someone
as honest as you who truly deliver results.
The Auburn Club
Jennifer Nabbo
Wishing you good health and prosperity,
Chuck Thompson
Founder/President
MMC?
904-307-6736 Cell
904-448-5727 Office
877-620-8135 Toll Free
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References
1. http://www.healthclubrev.com/
2. http://www.healthclubrev.com/CASH_PROMOTION.html
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